Customer's Needs Analysis & Value Proposition

ID Ressource: 40

Autheurs

Christoph Meier, Sébastien Mabillard

Description

A method and tool based approach for collecting customer's (company internal or external) needs, to assess their uniqueness (Value Proposition), and finally to evaluate the company's capacities to fulfill them. The last step may lead to strategic partnering or to the development of new internal resources.

Document(s) de base

customer-needs-analysis-tool-template.xlsxPlease login to download the file

needs-analysis-methodology-de-210924.pptxPlease login to download the file

needs-analysis-methodology-en-210924.pptxPlease login to download the file

needs-analysis-methodology-fr-210924.pptxPlease login to download the file

Documents supplémentaire(s)

customer-needs-analysis-tool-demo-version.xlsxPlease login to download the file

Url Link(s)

https://www.youtube.com/watch?v=aN36EcTE54Q (Video introduction to the Value Proposition concept.)

Type: Learning

Forme: PowerPoint,video,URL

Label: smE-MPOWER

Langues: English, German

Mots-clefs: Value proposition canvas, Social simulation, Market search, Needs analysis

Marchés associés

Indifferent

Nace Codes liés

Indifferent

Thèmes associés

Analyse des besoins & Proposition de valeur