Market Segmentation and Sales Planning

Authors

Christoph Meier

Description

With a product-market segmentation, a company can produce distinctive products with relatively minor variations, market it to different customer groups -- sometimes under different brand names.

Related Resources

Market Segmentation and Sales Planning

Related Markets

Indifferent

Related Naces

Indifferent

Related Topics

Related Topics	Proximity
Resource Based Strategy and Business Architecture	At core
Business Models & Value Chains	At core