Customer's Needs Analysis & Value Proposition

Resource ID: 40

Authors

Christoph Meier, Sébastien Mabillard

Description

A method and tool based approach for collecting customer's (company internal or external) needs, to assess their uniqueness (Value Proposition), and finally to evaluate the company's capacities to fulfill them. The last step may lead to strategic partnering or to the development of new internal resources.

Core Document(s)

customer-needs-analysis-tool-template.xlsxPlease login to download the file

needs-analysis-methodology-de-210924.pptxPlease login to download the file

needs-analysis-methodology-en-210924.pptxPlease login to download the file

needs-analysis-methodology-fr-210924.pptxPlease login to download the file

Additional Document(s)

customer-needs-analysis-tool-demo-version.xlsxPlease login to download the file

Url Link(s)

https://www.youtube.com/watch?v=aN36EcTE54Q (Video introduction to the Value Proposition concept.)

Type: Learning

Form: PowerPoint,video,URL

Label: smE-MPOWER

Languages: English, German

Key Words: Value proposition canvas, Social simulation, Market search, Needs analysis

Related Markets

Indifferent

Related Naces

Indifferent

Related Topics

Customer's Needs Analysis & Value Proposition