Customer's Needs Analysis & Value Proposition

ID Ressource: 40

Autoren

Christoph Meier, Sébastien Mabillard

Beschreibung

A method and tool based approach for collecting customer's (company internal or external) needs, to assess their uniqueness (Value Proposition), and finally to evaluate the company's capacities to fulfill them. The last step may lead to strategic partnering or to the development of new internal resources.

Kerndokument(e)

customer-needs-analysis-tool-template.xlsxPlease login to download the file

needs-analysis-methodology-de-210924.pptxPlease login to download the file

needs-analysis-methodology-en-210924.pptxPlease login to download the file

needs-analysis-methodology-fr-210924.pptxPlease login to download the file

Zusätzliche(s) Dokument(e)

customer-needs-analysis-tool-demo-version.xlsxPlease login to download the file

Url Link(s)

https://www.youtube.com/watch?v=aN36EcTE54Q (Video introduction to the Value Proposition concept.)

Typ: Learning

Form: PowerPoint,video,URL

Label: smE-MPOWER

Sprachen: English, German

Suchworte: Value proposition canvas, Social simulation, Market search, Needs analysis

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Indifferent

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